The company is led by Anil Bansal who was born in Punjab, India on 5th October 1972. He completed his Mechanical Engineering & post graduation in Sales & Marketing.

Being a focused & determined mechanical engineer with an added Knowledge of sales & marketing he started his career in Sales & Marketing field only with Abrasives industry in India following by working with Fortune 500 Company Black & Decker for selling their Power Tools products. Having worked in India for almost 10 years due to his hard work & proactive approach he was sent to Dubai in 1999 by Black & Decker as a Power Tools Specialist. Later in 2001 he was promoted & sent to Qatar as country head where under his leadership the company became number one brand in the country & business grew multi folds.