Over 500 brands on display as 20th edition of DJWE opens to huge crowd

The 20th edition of the Doha Jewellery and Watches Exhibition (DJWE), the epitome of luxury and design, opened to a huge crowd at the world-class Doha Exhibition and Convention Centre (DECC)on Monday.

Celebrating a milestone of opulence and luxury, the exhibition will run for seven days from February 5 with the participation of over 500 brands from 10 countries.

This year’s big eight are Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and BVLGARI. Brands participating for the first time include Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery, and Hessa Jewels.

Dolce & Gabbana, the internationally-recognised brand, also made its DJWE debutthis year.

The highly anticipated Qatari Designer Pavilion at this year’s Doha Jewellery & Watches Exhibition (DJWE) is set to showcase the exceptional craftsmanship of 10 local Qatari designers. This exclusive showcase will unveil a curated collection of distinctive pieces that embody the essence of each designer’s unique philosophy and influence. This year’s participating designers are Al Ghla Jewellery, De Throve, Ghand Jewellery, H Jewellery, Kaltham’s Pavilion, Midad Jewellery, Nouf Jewellery, Thameen, Trifoglio and DW Jewellery.

The official partner of this year’s event is Qatar’s highest-rated bank and one of the highest-rated banks in the world, Qatar National Bank.

Speaking about the bank’s participation in the exhibition, QNB Group Chief Business Officer Yousef Mahmoud Al Neama said, “Our prestigious role as the official sponsor of the 2024 Doha Jewellery and Watches Exhibition marks a significant milestone in our commitment to supporting local and international events within the dynamic landscape of the tourism sector. It also affirms the long-term sponsorship we value having with Qatar Tourism. The Doha Jewellery and Watches Exhibition serves as a unique platform, bringing together creativity, craftsmanship, and innovation, elements that resonate deeply with our core values at QNB.”

One of DJWE’s main collaborations is with Education Above All (EAA). This year, EAA is partnering with Brazilian jeweller and designer Silvia Furmanovich, as well as multiple Qatari designers to showcase exclusive designs as part of the ‘Educate A Child’ initiative that aims to increase accessibility to education around the world.

The Qatari Designers in this initiative are Papion donating a brooch, Nouf Jewelry- necklace, De Trove Jewelry- bracelet, Ghand Jewellery- TBC and Mahain Jewelry -2 brooches.

On behalf of Education Above All, Taj Sulaiman Director of Communications and Private Sector Partnerships for Education Above All Foundation said, “This year we are launching a very special collection by renowned Brazilian designer Silvia Furmanovich. This collaborative effort is not only an artistic endeavour but a commitment to offering marginalized children access to quality education in EAA Foundation’s projects. Silvia Furmanovich’s designs, inspired by nature, showcase unique artistic expression focused on sustainable innovation. Each piece in the collection will carry a distinctive plaque, bearing the inscription ‘Silvia Furmanovich for Education Above All’.”

For this year’s DJWE, Al Majed Jewellery is launching a new range of Qatar Limited Edition watches to commemorate this milestone. Founded by pearl trader turned entrepreneur Ali Al Majed, is now one of the most well-established jewellery brands in the country with the most luxurious pieces.

In this regard, Al Majed Jewellery Vice Chairman Jamil bin Mahdi Al Majed said, “We are very thrilled to participate in the 20th edition of the DJWE and display the latest luxury designs for international and local brands.”

He said, “This year’s edition of DJWE is special The Doha Jewellery and Watches Exhibition for this year is exceptional, celebrating its 20th edition. We look forward to this edition being distinguished by remarkable attendance and events.”

In line with the traditions of previous editions, Jamil Al Majid said, “Al Majed Jewellery has established new exclusive partnerships with leading brands that will be unveiled during the exhibition in addition to the many brands that operate under the umbrella of Al Majed Jewellery and are achieving unique success in the Qatari market.”

Ali Bin Ali Luxury is one of the Gulf region’s largest conglomerates. Speaking on Ali Bin Ali Luxury’s participation in the region’s most important jewellery and watches exhibition, Ali Bin Ali Luxury Chief Operating Officer Awn Zureikat said, “DJWE is truly a global platform for luxury brands, and it’s getting bigger every year. Ali Bin Ali Luxury is proud of its long-standing association with this landmark event, and we are glad to be a part of this success story, where creativity, exclusivity, art and beauty are all represented at this exhibition.”

Amiri Gems has been one of the leading jewellery brands in Qatar utilising an array of rarest and most precious gemstones in its designs. Amiri Gems is excited to host familiar names as well as introduce newcomers to the Doha Jewellery & Watches Exhibition 2024. Every year Amiri Gems brings the latest novelties and unique pieces to captivate clients and jewellery enthusiasts.

Commenting on this year’s exhibition, Sheikh Nawaf Nasser bin Khaled Al Thani from Amiri Gems said, “Since its establishment in 1994, Amiri Gems has played a proactive role in elevating the standards of the jewellery and precious watch trade in the State of Qatar, aligning with the considerable purchasing power of Qatari citizens, one of the highest in the world. Consequently, the strategic decision to consistently partake in the annual Doha Watch and Jewellery Exhibition, from its inaugural edition to its 20th edition this year, has been an ideal choice for Amiri Gems.

Fifty One East hosts several well-reputed brands in the industry as a trusted name in Qatar’s jewellery market.

Fifty One East Chairman and Managing Director Bader Al Darwish said, “The 20th edition of the Doha Jewellery & Watches Exhibition signifies not just an event but a journey of evolution. We take immense pride in being part of this extraordinary exhibition from its inception. 2024 stands as a testament to 75 years of Fifty One East’s unwavering commitment to setting the bar for luxury retail in Qatar. Rooted in heritage, the store’s legacy mirrors the essence of timeless elegance, evolving through more than seven decades of sophistication.”

Al Muftah Jewellery known to be one of the leading jewellery retailers in Qatar boasts some of the most luxurious pieces and collections in the market.

Al Muftah Jewellery General Manager Abdullah Al Muftah said, “Almuftah Jewellery is set to unveil an exquisite collection of jewellery and watches from renowned global brands at this year’s 20th DJWE. The exhibition will feature a stunning showcase of the latest styles and designs, offering attendees the opportunity to discover the perfect piece and embrace their inner elegance. Today, we extend a warm invitation to visit the Almuftah Jewellery section at the Doha Jewellery and Watches Exhibition 2024 as we are proud to present a curated selection of opulent and refined international jewellery and watches from leading international brands this year. We are eager for you to indulge in this exquisite collection and experience the luxury it embodies.”

A pioneer in Qatar’s luxury retail, Blue Salon offers distinct, must-have collections. This year Blue Salon will be showcasing a remarkable selection of special and rare pieces as well as special edition timepieces. Commenting on behalf of Blue Salon, Abu Issa Holding Vice Chairman Nabil Abu Issa said, “I am thrilled to announce our participation in the 20th edition of the Doha Jewellery and Watch Exhibition 2024. Blue Salon has always been synonymous with luxury and sophistication, and this year’s exhibition is no exception. We are delighted to showcase a curated collection of exclusive watches and a wide range of jewellery collections, each meticulously crafted to embody the essence of timekeeping mastery.”

The internationally recognised Italian luxury brand BVLGARI is a go-to retailer for jewellery enthusiasts.

Speaking on behalf of BVLGARI, Bulgari MEAI MD Stephane Lahrer said, “It is with great pleasure that Bulgari, the magnificent Roman High Jewellery Maison, joins the Doha Jewellery & Watches Exhibition 2024, extending our heartfelt congratulations on its remarkable 20th anniversary. I have immense pride in unveiling the new Bulgari High Jewellery Showcase, as the expression of our continuous commitment to innovation and timeless elegance. We are truly excited to celebrate this milestone in Doha, celebrating the unique craftsmanship & expertise of our Maison while sharing the beauty of our latest High Jewellery Collection.”